The Evolution of the American Express Platinum Card At the time, it had an annual fee of $250, yet today anyone can apply for the Platinum card, it offers an increasing variety of rewards and benefits, and its annual fee has grown to $450. The Platinum card was initially offered to by invitation to existing cardholders who had been American Express customers for at least two years who were high spenders with an excellent payment history. In 1984, it again introduced the Platinum card that was marketed above its existing products. In 1966, Amex introduced its Premier Rewards Gold card that was marketed above its iconic Green card. The history of the American Express Centurion CardĪmerican Express has been issuing charge cards since 1958, and it has been progressively offering premium products to its highest spending customers.
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